AO
@TOKYU HARVESTCLUB HAKONE KOYU
2024.10
restaurant concepet planning/ website design/ photography/
OUTLINE
芦ノ湖を眼前に見下ろす幽玄なロケーションを前に、会員制リゾートホテル"東急ハーヴェストクラブ VIALA箱根湖悠"が2024年10月に誕生しました。私たちは、このホテルのメインダイニング「青-AO-」のブランドウェブサイトの企画・制作を担当させて頂いています。ホテル全体の開発チーム、レストランの運営メンバー、そして食材を提供する生産者まで、多くの人々が関わるなかで生まれた共通のビジョンをもとに、芦ノ湖ならではの自然と歴史が折り重なるリゾートダイニングの姿を表現しています。
Tokyu Harvest Club VIALA Hakone-Koyu”, a membership resort hotel, was established in October 2024 in front of an ethereal location overlooking Lake Ashi. We were in charge of consulting for the hotel's main dining room, “AO”, as well as the overall development of the concept website. Based on a common vision created through the involvement of many people, including the hotel's entire development team, restaurant management members, and food producers, we aimed to express the overlapping nature and history unique to Lake Ashinoko.
OUTLINE
STORY
多くの人の記憶に刻まれてきた元箱根というエリアを起点に、三島・下田・小田原をつなぐ"街道"がテーマになった本レストラン。古くから日本人がその足で踏み固めてきた旧街道沿いには、富士山系の豊かな湧水がもたらす野菜や畜産物の生産拠点が多く存在しています。PJ期間中にはレストランチームとともに沢山の生産者さんを訪ね、"食のみち"を辿りながら、時がもたらす美しい景色とともに写真へと納めました。初めて訪れるお客様にもこの豊かな食体験をイメージできるようなストーリーを大切にしています。
STORY
The theme of this restaurant is the ‘highway’ that connects Mishima, Shimoda and Odawara, starting from Moto Hakone, a place historically etched in the memories of many people. Along the old highway, which has been trodden by the footsteps of the Japanese people since ancient times, there are still many production centres for vegetables and livestock products, which are fed by the rich spring water of the Mt Fuji system. During the production period, the restaurant team visited many producers and took photographs of the beautiful scenery brought about by time as they followed the ‘food trail’. The website has been edited so that even first-time visitors can visualise the richness of this culinary experience.
